What Is a Hybrid Event?
Hybrid events were not created during the COVID-19 pandemic, but their popularity has increased significantly since restrictions were lifted.
During the height of the pandemic, virtual events became very popular due to restrictions preventing most types of live events and gatherings. Now live events have become a possibility again, the benefits of virtual events can still be enjoyed alongside the live aspect through hybrid events.
What is a hybrid event?
A successful hybrid event is more than just a live-streamed in-person event. It should maximise both the digital and live aspects to create something greater than the sum of its parts. This could mean that virtual attendees are allowed to pose questions to speakers, enter contests or complete surveys.
The goal should be to make those attending virtually still feel like they are part of the community and experience the event, rather than just being remote viewers.
What are the benefits of hybrid events?
Hybrid events are popular because they combine the best of both worlds. While there have been some excellent virtual events in recent years, the experience of a live event can’t be replicated. However, hybrid events mean that those who can’t attend in person for whatever reason don’t have to miss out.
Additionally, hybrid events are often made available on-demand after the event has finished, allowing attendees to revisit their favourite moments, performances, speeches or presentations. They may also view features they originally missed due to attending a different performance or presentation at the same time.
How to throw a great hybrid event
Like any type of event, throwing a great hybrid event starts with good planning. For example, you should start by asking yourself some basic questions, such as:
Who is your target audience / who do you want to attend?
What do you want your attendees to get out of the event?
Is a hybrid event the best way to communicate your message?
Will your hybrid event connect with your audience in a way that a completely in-person event cannot?
Once you have answered these questions and determined that a hybrid event is right for you, you need to consider the more practical matters. These might include choosing an appropriate venue and deciding how you will market your event effectively.
You also need to decide how you will produce the event, which will require audiovisual equipment and support.
What equipment do you need for a hybrid event?
The specific AV equipment you will need for your hybrid event will vary depending on the type of event you are creating. For example, the needs of a conference or trade show will be different to those of a music festival.
In general, for a professional-standard hybrid event, you should look to get hold of the following:
LED Screens - Having a good screen that can provide a clear picture indoors or outdoors is essential for any event, to show what’s happening on the stage or to display visual aids or presentations.
Speaker systems - A professional speaker system will ensure that everyone in attendance can experience crystal-clear sound.
Stage sets - A good stage set is essential to allow your presentations or performances to be seen by everyone in attendance.
Recording and livestreaming equipment - To be able to broadcast your event to virtual attendees, you will also need cameras and sound recording equipment.
You don’t need to buy all of this either - a professional AV hire company, such as us here at Stage Engage, can hire out all the equipment you need for a great hybrid event.
A hybrid event is an increasingly popular format for events that looks to be here to stay.
We are experienced in the technical production of hybrid events, so if you think this might be the best way to communicate your message for your next event, please get in touch to see how we can support you with the organisation of your event and any AV hire needs.